SEM Rush For Keyword Research and Competitor Analysis
There are many free SEO tools out there to help you get started with online keyword research, but what about if you’re looking for something more professional or in depth? Upgrading to a paid option can increase the scope of research that you can carry out, but with numerous choices available, you’re probably wondering which ones really provide you with the best range of tools for the best value?
SEMrush is one of the most popular keyword tracking tools and one of the great things about this SEO keyword tracker is that it offers one of the most competitive upgrade packages going. What makes this a great choice is that it includes a free option to trial the software or as a starting point for your first forays into keyword research. If you then want to upgrade from the comprehensive range of free tools you used to get started, it also has a range of paid tools that provide more extensive research options with the paid upgrade.
If you are looking for something to get you started before you outlay any money, then you’ll find the free tools on offer are pretty good in their own right. That being the case, you may be wondering, why bother upgrading at all?
The answer is this – by upgrading to the professional version of SEMrush, you’ll have access to a wider range of tools than is offered in the free version. These tools let you delve more deeply in to the keyword research, allowing you to get greater insight into the terms you’re focusing on and broadening the context within which you can evaluate keywords.
One of the biggest advantages with this is that you can compare your keywords against those being used by competitors, analysing the value of the keywords that you’re considering and helping you to fine tune your choice of keywords in line with your target audience.
Using SEMrush Professional you’ll be able to do the following:
- Analyse and identify organic keywords relating to any given domain, so that you can get an insight into what your competitors are doing
- Uncover in-depth information about the PPC keywords that your competitors use and pinpoint opportunities for using keywords with high search volume and a low cost per click
- Gain PPC ad insights by grouping the ads that link back to a domain and getting a sense of what types of ad copy convert most highly
- Find potential advertisers by getting information about domains that are relevant to your keywords and target audience
Upgrading to SEMRush Pro
A lot of other keyword analysis tools offer free versions, but what they provide is often a ‘pared down’ version of the paid version. So you’ll be able to trial it, but it can be frustrating to be blocked every time you attempt to access those functions that require an upgrade.
With SEMrush, you’ll get a lot of great tools that work. If you want to carry out more comprehensive research, then upgrading to the professional version enables you to expand your research and view results with a greater degree of insight into where those results will place you in the broader scheme of things.
Data used is taken from Google’s keyword tool, and includes some 80+ million keywords, across 40 million domains – a month! This wealth of data makes SEMrush a powerful tool for analysing both competition for keywords and new opportunities in Google. The Professional upgrade has a competitive pricing structure and the site navigation is easy to use and well organised.
If you are interested in learning more about this tool, visit SEMRush
